After attending SMX (Search Marketing Expo) West, it inspired me to delve further into the Internet Marketing Industry and this is what I have so far. In 2008 the Internet Marketing Industry was valued at $23.4 billion, according to engineworks.com. It is clear that the industry is growing and Google is proof of that. Larry Page and Sergey Brin share the number 11 spot on the Forbes 400 richest Americans list. Google AdWords brings in 97% of Google’s revenue, according to organicspam.com. Let’s take a closer look into their PPC madness. Google AdWords is a text based advertising strategy that is easily integrated into site search results, mobile webpages, feeds, videos, online games, and TV inventory. It has also found its way into social gaming sites such as Zynga, Playfish, and grab.com.
What does this mean? This gives companies the ability to target their advertising to the places customers live on the web, pretty exciting stuff. http://bit.ly/thegoogleeconomy According to this blog post Google has the clear majority of market share at 81%. As long as Google has 81% of the market they can taylor their Google AdWords revenue based on how much they promised they were going to report to Wall Street.
Yahoo! converted their company Overature to Yahoo! Search Marketing (SM), which as of right now doesn’t stand a chance to Google. Now for my thought, since I am not using these techniques or in the Industry for that matter, I see Google being the clear winner. Google Adwords is very well known and it is easy to start an account.
I agree that Google is the clear leader in monetizing Internet marketing. I saw a very interesting article in the Financial Times this week that has some stunning statistics. Facebook in March passed Google in homepage hits - check out the chart in the article:
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Social networking is clearly becoming a major force on the Internet. Figuring out how to profit from it will be the challenge for anyone trying to do marketing via the internet.